I write about marketing and branding with a sharp eye on what brands do, and what their moves quietly signal. My posts blend brand strategy analysis with a point of view on new trends, consumer shifts, and cultural moments that shape their strategy. Expect breakdowns of campaigns, positioning choices, and category plays—beyond the buzzwords and hype. I connect creative execution to business fundamentals: growth, differentiation, loyalty, and customer power. If you like practical frameworks with a bit of opinion, you’ll feel at home here.
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Branding with Ashita 